It’s no secret that PR is the true way to build white-hat links. When analysing a site, search engines such as Google will always take into account the similarity between links across competitors as part of the many ways in which a sites’ ranking is determined in the search results. 

If your competition do guest posts, use citations, place links on forums, and do ego-bait tactics to get links and shares, how can you truly stand out? The answer is simple, but getting results is not easy. 

Digital PR is a strategy used to gain links on a national level, and to get coverage on industry standard websites with established sources of traffic and high domain authorities.