So you need SEO for your business strategy, but you’re not sure whether you want a consultant or an agency, and what is the difference between them anyway? Trying to figure out and understand what will be exactly right for your business can be difficult.
So here we will break down what each one is and what they mean, and the advantages and disadvantages of both so you can make an informed decision for you and your business.
What is an SEO Consultant?
An SEO Consultant refers to an expert in SEO. They know everything there is to understand to improve your site’s SEO. They do this by first auditing your current strategies and then developing a tailored SEO plan for your company to follow.
SEO Consultants don’t always do this plan for you; it depends on the individual. They give you and your business the advice you need on how to improve and sometimes train your team on how to do it successfully. They are there to show you what you need and how to do it better. Many consultants also offer retainers, so they will work with you to implement the strategies you discussed.
What is an SEO Agency?
When it comes to SEO agencies, there are so many you can choose from, there are some small SEO agencies that are there just to tackle your SEO problems and improve them, and that’s it. Or there are full-service SEO agencies that typically offer a wide range of strategies for all necessary parts of your business, including your SEO.
Both SEO Agency types consist of expert teams that have bounds of knowledge that they will not only advise you but can also implement the work if needed.
When looking for an SEO agency, you may not want to be included in the day-to-day SEO implementation strategies that go on, so this is something these agencies can provide and relieves you of the pressure of recruiting and hiring an in-house SEO team.
