Any type of ‘consultant’ is a person who has expert knowledge or understanding of that specific field of work, and an SEO Consultant is no different. Generally, an SEO consultant (freelance or otherwise) will do just that…consult! However, it is quite a broad term, so you need to know what to expect if you’re going to work with one.
As an example, my SEO consultancy services vary based on the bespoke requirements of each client. I’ve always been wary of any ‘set’ packages e.g. a bronze, silver and a gold, and different websites will require different things. One may have been hit by a manual penalty for poor link building, another may require HARO outreach to take their authority to the next level, one may need an audit to really dig deep into what issues are plaguing their site and how site authority can be better utilised.. and so on!
Below, I’ve outlined the more general aspects of what SEO consultancy involves, and then what you can expect if you start to work with one!
What is An SEO Consultant’s Job Exactly? And if you’re hiring one, what do you need to know?
An SEO Consultant’s job is way more in-depth than just helping you rank on Google. Yes, that is one of the main objectives, but it isn’t just about finding the right keywords and sending you on your way.
SEO Consultants need to know how to solve all kinds of problems and make expert decisions whilst also aligning with their client’s brand and long-term business goals and aspirations.
So, what does an SEO Consultant do exactly? Well, among many things, here are just some of the top actions and strategies you can expect from your SEO consultant:
